This workshop will cover everything you need to know in order to set up and run a successful freelance translation/interpretation business, including:

• legal structure of the business
• financial resources
• market share and market niche development
• price structure
• promotion
• cost analysis
• business plan development
• financial projections
• financial tools
• management models
• technology as a strategic tool 
• business research

Participants will gain hands-on experience in developing marketing and financial plans during the workshop. Ample time will be allowed for questions and answers.

This workshop will be valuable both for freelance translators/interpreters who are just starting out and for those who are looking to grow their businesses or expand their clientele.

Download the workshop outline.

Participants certified by the American Translators Association (ATA) will earn 7 continuing education points (approval pending).

About the presenter

Herb Ochoa’s primary career focus during the past four years has been managing a local "business incubator" and helping entrepreneurs from underserved populations, teaching them information technology and business management and assisting in arranging financial and legal support. This intiative has given rise to 54 successful small businesses in the Austin metropolitan area. In his business career, Herb has held positions as CEO and Executive Director of international organizations in the US and abroad. As a business consultant, his career extends over 35 years.

His impressive resume also includes an academic career spanning more than 20 years, with professorships at several US universities, the most recent being the University of New Mexico, where he taught in the Business Management and Technology Department. 

Herb holds a BS degree in civil engineering, MS in engineering management, MS in management, and MBA in management of information system. He has authored and published more than 15 papers in refereed journals and presented at international conferences pertaining to information technology,  globalization, and international management. His contributions may be found in multiple books and technical encyclopedias.  

Register by June 5th to take advantage of the early-bird discount!

Non-members may join AATIA before registering and pay the member rate.

Questions? Contact AATIA Workshops Coordinator Laura Vlasman

Cancellation policy: AATIA reserves the right to cancel this workshop for any reason. If AATIA cancels the workshop, all registration fees will be refunded in full. The following policy will apply if a participant cancels: (a) cancellation prior to the registration deadline (June 22, 2010): registration fee will be refunded minus a processing fee of $10, provided AATIA can fill the participant’s slot in the workshop with someone from the waiting list; otherwise, half the registration fee will be refunded; (b) cancellation after the registration deadline: no refund will be given.